Stop reading now, if you are under 45 years of age.
Rod Allen, the creator of such priceless jingles as "This is luxury you can afford by Cyril Lord", "1001 cleans a big, big carpet for less than half a crown", "Nuts, whole hazelnuts! Cadbury's take 'em and they cover them in chocolate.", "For mash get Smash!" has died.
I can't say I had ever heard of him, but the jingles he produced have stuck with me since my childhood.
I urge you to read the full obituary.
